A few millennia ago Prophets wore tardy clothes and had long grey beards, while predicting the bleeding obvious. Back then, people listened to them too, possibly because they had no radio or glamorous politicians to otherwise distract them.
Few things have changed really. Now we have Mystic Meg predicting that we are all going to die in the next eighty years or some has-been druid masquerading as an astrologist predicting we will meet a tall dark stranger. Quite rightly, those of us with an IQ higher that our shoe-size will dismiss this as mumbo jumbo and get on with making our own mistakes in life.
But how many of us stop and think, hmmm, what will happen if, er, we ignore this problem….?
Oh dear, now I’m sounding like that preacher they have on radio four every morning who comes up with blandly profound statements about how we should all have a group hug every day…
Well, I am no Nostrodamus but, a week ago I did make a prediction that those caught in the headlights of paddock-gate scandal might just start and divert the heat into profit somewhere else. And low and behold, the supermarkets are managing to bring on the smoke-screens right in front of our very eyes so that the dreaded word ‘horsemeat’ escaped the limelight.
Firstly we get a news headline scaring us that the price of fuel will quadruple in ten years and that we should all start panic-buying petrol on the forecourts and stocking up on paraffin lamps just in case. Thankfully they are on offer this week in store near you.
Next we get we get adverts for tasty vegetarian meat-substitute burgers appearing on our TV. How perfectly timed is that?
‘Worried that the meat in your burger might be unidentifiable?’ says the narrator. ‘Well, why not try this regurgitated vegetable crap, grown and hand-picked by peasants in a third world country we don’t care about, mashed up in a concrete mixer, then seasoned with essence of cow - which is actually refined from a krypto-boroglutin and camel dung - and bound together with dandelion stalks! It’s good for you.’
On radio 2 I heard the normally funny Giles Coren being interviewed about his latest and excellently timed book entitled something like: ‘Let’s all eat Fish’. His opinions, which go much further reaching than anything I could print, stated that the reason we all want to eat meat is because we were brain-washed by the government in the days when this country produced so much meat that they had to get rid of it somehow!
‘What?!!’ I screamed desperately at the car radio. ‘Mankind has been carnivorous for a hundred million years, you prat!’
‘But now we don’t produce enough meat to go round, we have to top it up with other creatures instead…’
‘FF Sake!’ I bellow, ‘we can produce as much meat as you want, if tw*ts like you stopped preaching vegetarian!’
‘It won’t stop there,’ continues he, not stopping there. ‘There will be all sorts of other stuff in those meat pies. Cat, dogs, snakes, insects. Anything they can find to make up the volume….’
‘INSECTS?!!’ By now I am yelling so loud that my eyes are running and I inadvertently run an old lady in a Renault Clio off the road. Why is this man on primetime radio, instead of someone with an atom of agricultural knowledge and 2 spoon-fulls of common sense?!
Where, oh where, was the representative from the National Beef Association, that lobby which all cattle farmers subscribe to, preaching from the rooftops of every building in
with a massive told-you-so slogan?
Why isn’t their chairman on every TV program and late night show, promoting their produce, stamping their foot and quoting what it says on their website:
‘Our aims are to improve the quality and safety of beef … and the education of … the general public…’
Because, instead of holding live ‘EXPO’ shows every year to preach to already converted farmers and brown-nose the corporate fat cats further up the supply chain, this is where their duty lies. Spend some of your registration fees properly!
Rugby coach, Jim Telfer: ‘..this
is your Everest, boys..!’
But so far, while the vegans have loaded up their yaks and are leaving base-camp with their sunglasses on, you useless people haven’t even woken up to see the dawn of golden opportunity to get your voice heard by the nation for once.
Perhaps, Giles is right. Within a few years we may all be eating insect-burgers, after our own industry has failed to do anything other than fall on the sword placed directly at the bottom of their own stairs by the clever people.
Come on British Farmers. Tell the public how great your beef product is, not in your own boardrooms, but through loud-hailers and hard-hitting channels of TV and Radio! Haven’t you learned anything from the French?