My dog, Louis, is
not clever – this is a known fact. So when he starts jumping up and down at 2pm
in anticipation of his dinner, which he never has until 6pm, I do my best to
console him about the impending 4 hour wait. By 5pm, he reaches fever-pitch,
and spends the next hour barking at the cupboard door. But then the real
problem arises in that he wolfs it down so fast that it is over in 5 seconds
and the only thing he has left to look forward to is breakfast.
This is very much how
I view Christmas – as a nation builds such deranged expectation on one day full
of woeful anti-climax.
So, I have an idea. Why don’t we have Christmas every 3 months?
Or even make it a monthly event. Let’s face it, its religious anchoring has
long been lost in the annuls of greed. With enough back-handers, I am sure the
Conservative party could swing it through parliament. That way I wouldn’t have
to scream when the whole TV gets taken over by Xmas adverts for things that I
don’t want, as they would be on all year round and I would surely get used to
ignoring them! Simon Cowell could rehash
endless Christmas number ones while we just wheel out the fake tree and some
tinsel each third Monday in the month, grab a turkey sandwich and a glass of Astpi
for lunch, and then get on with our lives, safe in the knowledge that it was
not really worth getting excited about! The BBC could show repeats of
everything we saw last month on a looped tape and the Queen could tell us that
it was a tough month but the next one would be much better if we all spared a
thought for those in poorer parts of her Empire. Then, if we chose to ignore
the whole thing and hide under a blanket, nobody would get too upset, as there
would always be next month’s to look forward to, along with three weeks of
turkey curry. That’s where you’ll find me, anyway.
On the subject of TV
ads, which tends to be my bugbear this time of year since the winter drives me
indoors, am I the only one who fears that product placement has gone way, way
too far? It seems that some companies no longer just have advertisements
between the programmes but actually have programmes of their own. Yes, BBC4
have stooped to a new low, by giving high street stores their own shows, in
return for large sums of money. In fact one despicable store, whose name I
refuse to patronise even in this modest publication, has its own whole TV
series, which it can use for as much product placement and self promotion as it
wants. Ok, yes, I did watch half an episode, just so that I could rant about
it! On it we see its marketing department and sleazy managing director trying
to raise themselves and their products back out of the gutter after being
caught peddling horsemeat to a whole nation for 20 years. Is there no longer a
ruling body that scrutinises this stuff? Instead of being allowed to redeem
themselves from such a dastardly and despicable act on national TV, Fridgeland
(name changed to protect the polar ice cap) should have been closed down immediately
and their MD thrown in jail. Whatever can we expect next? Will Fred Goodwin be
offered a weekly show discussing the benefits of pension investments? Or Myra Hindley
presenting children’s hour! It’s all gone too far.
By the time this
goes to print, we are expecting once again to be in Scotland, suffering quietly
from tinselphobia in our bolt-hole by the sea. This year, we have exchanged the
tiny drafty cottage that we used to rent for a newly built, if somewhat
soulless, apartment in a new built block, near the famous Muirfield golf
course. It has gas central heating and all singing toilets which, for some
reason, sound like HMS Ark Royal arriving through the fog every time they are
flushed. My local plumber says we need to replace the shu-shu valve, but I
reckon he may be taking the mickey! In fact, he probably has a mate on the
counter at the nearby Know-it-All superstore waiting to ridicule me when I pop
in and ask for a new one, so he can announce it over the tannoy and the whole
40 acre shop-floor can share in my shame.
I can hear him now: ‘..the gentleman on till number 5 is looking for a
new shu-shu valve, could an assistant please bring one over, along with some
left-handed spanners and a glass hammer…!’
As well as being
warm - and handy for the golf course and pub - this flat also has another
advantage, from a female prospective anyway: FIREMEN. Lots, and lots of them,
all rushing around with their sultry good looks and long hoses, right outside
our window. Why is it that us men never cotton on to the whole picture, when
devious women are concerned? The fact that the block is situated right next to
Scotland’s fire college never even crossed my mind, as Wendy enthusiastically
signed the purchase deeds. I was hoping for a few quiet months, in which to get
some writing done - but no. Now all her mates frequently pop in for coffee, and
then shamelessly ogle out of the window, giggling. It’s disgraceful! Would I do
the same were it opposite, say, the ladies beach-volleyball training camp? Too
damn right! At least the location does present one advantage: When we are back
south in the summer, I am considering renting the apartment out to
ladies-of-a-certain-age through an advert in Harper’s Bizarre!